Why choose responsive website design

You've likely heard by now about the changes to the google search algorithm. Basically, google will be ranking sites that are 'mobile-friendly' higher in search results. If you are not sure if your site is mobile-friendly, you can go here to find out:https://www.google.com/webmasters/tools/mobile-friendly/

If your site passes the test great. If not, you should think about doing the necessary work to make your site mobile-friendly. More and more people are using their mobile devices to find things, so you don't want to miss out. Below are some reasons why choosing a 'responsive website' when considering a redesign of your site might be your best choice.. (thank you to our friends at Hubspot for this information)

Website visitors like it.

From a visitor's standpoint, responsive is pretty seamless. It's the same URL (address) and the same HTML (content) -- it just adapts and gets re-proportioned based on the viewer. That means if you email yourself a link from your phone and then reopen it on your desktop, it's going to be a consistent experience either way.

Google likes it.

From Google's standpoint, there are a few things responsive does really well. For starters, it saves resources when Googlebot crawls your site. Rather than crawling multiple sites, the Googlebot can go to one place which increases efficiency and helps Google index more content. It also helps Google's algorithms more accurately assign indexing properties to a piece of content without needing to check two places.

Marketers and website owners like it.

A responsive site requires less time to maintain because you don't have multiple pages for the same content. It also requires no redirection of users based to other URLs based on their device, which speeds up the load time of your website -- and faster sites lead to more conversions.

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